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Referendum Services

By / February 06, 2022

We have managed over $393 million of referendum funded PK-12 school construction in just the past seven years – and successfully passed a referendum for every district for a total of 16 passed referendums. Our experts have a keen understanding of the importance of a well-designed plan for educating the taxpayers in advance of a referendum, and developing a schedule, budget, and construction management plan during preconstruction. This allows your District to have the flexibility to make good business decisions, engage the community, and get the most value for every taxpayer dollar invested.

However, in our experience, successful referenda are not the result of just one individual or firm’s efforts, but the culmination of months of planning and implementation. Finding the right solution at an acceptable cost/tax impact, developing an appropriate community strategy, and customizing the message for the community in which the question(s) is being posed, are all essential to garnering community support.

Our in-house experts have a keen understanding of the importance of a well designed plan for both engaging and educating the community in advance of a referendum, as well as developing a schedule, budget, and construction management plan during preconstruction. This approach allows the District both the Administration and Board – the flexibility to make good decisions, engage the community, and get the most value for every taxpayer dollar invested.

Our job is to ensure the District will have a strategic plan for boots-on-the-ground prior to referendum, and the best chance for success on Election Day – when there is no margin for error. As we have done in the past for our clients, we will aggressively support, advocate, and assist you in the planning and execution of your community engagement and education efforts – partnering with you, the School Board, and the rest of the project team (often times architect) every step of the way.

PRE-REFERENDUM SERVICES

  • Educate Voters on Referendum & Answer Top 10 Questions
  • Develop and Execute Community Education & Engagement Plan to Create a Compelling Sense of Urgency to Take Action
  • Produce Professional Materials for Promotional Use
  • Assist District and Facility Advisory Committee with Analysis, Prioritization and Communication of Final Option(s) for Referendum to the Board & Community
  • Active Participation at Board & Community Meetings
  • Boots-on-the-Ground Plan & Execution for Referendum to Target Individual Groups within the Community
  • Involvement Plan for Local Subcontractors, Suppliers
    & Supporting Businesses

IN-HOUSE EXPERT

Alex Mielke, has worked with 11 of districts on referenda in the past six years ranging from $2.75 million to $84 million – all of which have had successful referendum. Alex uses this experience, along with her award-winning graphic design and communications skills, to visually market your referendum and apply the techniques needed to share your District’s story with the voters. Alex also is an expert in using social media to engage and inform your community.

POST-REFERENDUM SERVICES

It is important for us to note that our communications does not end when the referendum is passed. We are part of your team through construction and beyond. Below are just a few examples of how we stay engaged and proactively help the District communicate throughout the construction. Remember, those taxpaying supporters want to see and know where their money is going!

  • Community Brochures
  • Jobsite Signage
  • Videos
  • Groundbreaking Ceremony
  • Ribbon Cutting Ceremony

Is your District thinking about going out for referendum? Send me an email at alex.mielke@jpcullen.com and I would be happy to discuss your it with you and your team!