









- Commercial
Fiserv Forum’s The Reserve
- Milwaukee Bucks
- Kahler Slater
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Kahler Slater
We partnered with the Milwaukee Bucks and Kahler Slater to deliver The Reserve, an ultra-premium courtside lounge at Fiserv Forum. Designed to elevate the in-game experience for the Bucks’ most loyal fans, this exclusive space redefines arena hospitality with luxury finishes, curated culinary offerings, and seamless access to the court.
Located on the event level of Fiserv Forum, The Reserve replaces the former media center and is tailored for just 85 front-row season ticket holders. The space includes a private entrance, VIP parking, and direct access to courtside seats—offering guests a truly immersive game night experience.
In the News
On Milwaukee: The Reserve will bring high-end VIP dining to Fiserv Forum this Bucks season
BizTimes: Bucks adding exclusive club at Fiserv Forum for courtside season ticket holders
Milwaukee Business Journal: Bucks to debut $4M club for front-row ticket holders in October – Milwaukee Business Journal
Journal Sentinel: Milwaukee Bucks unveil premium club, dining for season ticket holders
Urban Milwaukee: Archived Video
WISN 12: Archived Video
Fox 6: Archived Video
Sports Business News: Milwaukee and Cleveland show NBA ultra-premium appetite isn’t limited to just the top markets